So, you decided to get your own web resource. But at the same time, you do not really know how to start developing a website. Right?
Well, that is, you, as it were, in general terms, understand where the creation of the site begins, but you can not make a concrete plan of action for now. This formulation is more correct, is not it?
In this article you will find a detailed description of the stages of creating a site, as well as preparation for its promotion, which it is desirable to begin to perform at the very beginning. Well, we will not pull the tires, we get to the point!
Stages of creating a site for SEO
The correct plan for the creation of the site
Choosing the topic of the future web resource and identifying the main goals that you want to achieve through its creation is the foundation that, without laying down that, will not start the development of the site.
Why do you need a website and what functions will it perform (for example, to represent you on the network, to offer services, to sell products)? This question must be asked first. So you will understand, what your web resource should become – a blog, a business card, an online store, a news site, etc.
Next, you need to decide on the information segment that you are planning to master. The selected topic will eventually affect all subsequent stages of the site creation.
Decide who will be involved in the subsequent stages of creating the site – directly you, or it is planned to attract specialists in design, layout, promotion, content creation, etc.
Selection of site development specialists
Taking into account the adopted decision, it will be necessary to adjust to further points in the work plan for creating the site, which will only describe in general what needs to be done at each stage.
Choose the most suitable for your goals and requirements CMS (“engine”), through which all subsequent interaction with the site will be carried out, starting with the work with the code, layout, development and “stretching” the design, building the planned structure and ending with filling its pages with content , further support of efficiency and even promotion.
For beginners and those who want to save, WordPress or Joomla! Is quite suitable, which allows you to start the development of the site without special knowledge in programming, because they are made in the form of convenient designers.
More advanced webmasters should pay attention to Drupal and 1C-Bitrix (paid), with which you can not do without certain technical knowledge.
Choosing a CMS system for the site
Another point without which the site does not start is the analysis of competitors, which will allow to estimate what qualities it should possess. This will help evaluate and take into account the successful sides of competitive web resources and avoid the use of failure.
Carrying out of marketing researches will give an understanding of what target audience should be guided at the subsequent stages of site creation.
To think about the promotion of an undeveloped website is necessary in advance. The first step is to compile a semantic kernel (CJ), taking into account the data that was obtained in the process of analyzing competitors and the target audience. The collected keywords will be useful not only when creating content in the future, but also at the next stage of creating the site.
Site structure. Before directly starting the development of the site, you need to think about its structure to the smallest detail. What sections are planned? How many pages and their nesting levels in general? What kind of menu (horizontal, vertical, drop-down) will suit better? Determine the answers to these questions will help to thoroughly study the CL and cluster requests from it.
If visitors need to register and create an account on your website, you may need to organize the presence of a private office. Also, depending on the type of site you choose, you may need to “tie” the payment system to it.
Do not forget about additional navigation elements on the site. It is necessary to provide “bread crumbs” to simplify the orientation of future visitors.
If there are many sections, subsections and pages, it may be worthwhile to issue a site map. Although if the materials are small, the standard menu will be sufficient.
Do not forget, as you plan, all the nuances to write on paper or store in files on the computer. The main thing – do not expect to keep the whole phased plan for creating a website in your head.
The very structure is better to sketch in a graphic form, for example, with the help of mental maps «Mind Map».
Drawing up the structure of the site
To develop the design of the site you can do it yourself or with the help of a professional designer who will do it taking into account modern trends in terms of web design, without forgetting about your wishes.
At this stage, you need not only to create a common graphical representation of the created web resource (build a layout), but also to develop a logo and name (brand), which you will rely on in the future when promoting.
All that was included in the work plan for creating the site up to the present moment, it is necessary to compile, i.e. finally put into practice. This point is still better to entrust to an experienced web programmer, if you are not yourself.
The next step is to move only after testing and validating the site in order to identify any errors that may affect its performance.
Select the domain name corresponding to the name of the site, make sure it is available and purchased.
Select a domain for the site
Identify with the necessary for storing files and ensure uninterrupted operation by the type of hosting and conclude an agreement with the hosting company that will provide this service.
The filling of the site for hosting practically completes the plan of works on the creation of the site. If you perform this procedure with your own hands will be too difficult, it usually helps to support the hoster.
Immediately after your web resource is published and becomes available on your domain name, you should completely close it from indexing by search engines using the appropriate settings in robots.txt.
Content filling and internal optimization is the next stage of creating a website, which in fact is already preparing it for promotion.
As soon as the first 10-20 filled pages are created, you can open them for indexing by search engines. This point should not be postponed, because there will always be something, because of what the site will not seem ready yet and in the end it can never be opened.
External optimization completes the work plan for creating the site, providing it with reference mass. Without this, a full-fledged promotion of a new site in search engines is simply impossible.
Before you start the development of the site, make at least an approximate estimate, taking into account the possible cost of performing all the listed stages of work, to make sure of their financial capabilities.
Agree, it is very unpleasant to understand that you, for example, can not pay SEOs for promoting the created website. After all, in this case, the meaning of its existence will be lost, as potential visitors simply do not learn about it.
This needs to be done, because faced with such difficulties, many postpone the further stages of creating the site for the future, so that with greater probability it will never again return to this.
We hope that after reading the article you will have questions that we would gladly answer in the comment block under it.